Archdiocese of New York Regional Schools
New York, NY

The Challenge - Develop a cohesive marketing strategy for dozens of schools

Desiring to unify the online presence of its network of individual Catholic schools, the Archdiocese of New York Regional Catholic Schools team needed to quickly build nearly 100 school websites and train hundreds of users.

Undertaking such a project on a broad scale would consume much of the organization’s internal time and resources. Plus, given the marketing team’s vision to communicate a new, polished brand, quality could not fall victim to quantity. The new sites needed to serve as effective marketing funnels to allow the schools to reach their admissions goals.

However, inefficiencies plagued the organization’s existing online strategy. Across the board, the protocol for gathering data on prospective students and families had grown stale and disconnected at individual schools.